About Us
We are catalysts for brand transformation, irreverence in a world of squares. We are truth-tellers, problem solvers and creative dreamers. We are your strategist, your coach, and your team to achieve the dream.
We transform brands to the next level through strategic brand development, resonant communications and creative work that shines.
We work in close partnership with ambitious and audacious companies aiming to carve a distinctive presence in their sector, helping them to solve challenges, leverage opportunities, and achieve their brand’s next growth targets.
Involved at an early stage, we also help create new brands and business models from scratch – laying the foundation for future growth. We do so by delivering big strategic and creative edge, drawn from our rich multinational experience in supporting renowned brands for over two decades.
Our Work Ethos
Strategic and proactive partnerships
Beyond our projects, we take a holistic look at our clients' businesses to proactively identify gaps and recommend strategic solutions.
Clarity and discipline in our processes
We work with proven principles and management systems that allow us to deliver well on our promise.
Collaborative efficiencies from goodwill network
Our clients are our partners, and beyond our deliverables, our partners benefit from whatever relevant opportunities are available from our goodwill network.
Longterm partnerships
We play for keeps. We’re here for the long haul. Our partnerships are designed to nurture our clients’ brand growth and our relationships for the long-term.
Our Edge
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Domain Expertise
Our depth of experience in the field of strategy, brand development and design work for over 20 years, is enriched by the multinational corporate experience, award-winning creative talent, and entrepreneurial skills that we bring to the table. We leverage all these to bring value to all our partners.
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Cross-Industry Exposure
Our clientele includes multinationals, government departments and local companies, across various industries such as fashion, food, hospitality, electronics, pharmaceuticals, startups and more. We have also provided top-notch creative and strategic services to some of the region’s biggest ad agencies.
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Strategic Foundation
Our brand and creative work are founded on sound strategic foundation to ensure that our deliverables make sense to the company’s goals, values and processes, and ultimately to their target customers and the market.
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Global Campaign Creation Capabilities
Our creative playing field is global. We have the capacity and proven system to produce campaigns shot locally in various cities around the world incorporating local casting and talent.
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Award Winning Creative Talent
Our team comprises highly skilled creative professionals who have worked with globally renowned brands. The team is spearheaded by a Creative Director who holds an impressive track record of 10 gold and 5 silver awards from the International Advertising Association.
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Proven Track Record
Our agency boasts a proven track record of successfully elevating brands across various industries since 2013. With our expertise in strategy, brand, and creative development, we have helped clients grow brands that stand out in their competitive markets.
Our Leadership
Over two decades worth of contribution to the growth of some of the world’s best brands in the Gulf region
Marketing pro for 16 years and entrepreneur for 15, Lalaine has been instrumental in helping build quite a few multinational and local brands in the region – first from the corporate side as a client, then, as agency lead. As an entrepreneur who has also gone into incubating several startups, Lalaine brings skills, hardcore experience and market understanding that transcend marketing strategy and communications, providing invaluable business insights to help brands and companies grow.
Multi-awarded strategic Creative Director Mon has developed winning campaigns for some of the world’s most recognized brands. Spending 20-years at Leo Burnett – UAE, he headed the agency’s most prolific creative team driving the Philip Morris, Procter & Gamble and Diageo accounts, and won 10 Gold and 2 Silver IAA Middle East Awards. Since becoming an entrepreneur, Mon has further widened his wingspan developing brands and campaigns for various multinational and local brands.