Campaign Development & Production
Elevating Brand Campaigns
Service Components
001
Campaign Strategy
We start by understanding your campaign goals, target audience, and brand message. This strategic foundation guides the entire creative process, ensuring alignment with your marketing objectives and brand identity.
002
Concept Development
Our creative team brainstorms and develops unique concepts that capture your brand’s essence and engage your audience. These concepts are designed to stand out and make a lasting impact.
003
Storyboard Development
Translating concepts into detailed storyboards, we outline the visual and narrative flow of your campaign. This step ensures a clear vision and direction for the production process.
004
Pre-Production
We handle all pre-production logistics, including talent scouting, venue selection, assembling the production crew, set design, and music selection. We also secure necessary permits and ensure compliance with local regulations. For global campaign production, we coordinate international logistics. This thorough preparation sets the stage for a smooth and successful production.
005
Production Day
On the day of production, our team ensures everything runs seamlessly. From directing talent to managing the set, we oversee all aspects to bring your vision to life. For global campaigns, we manage multi-location shoots and coordinate with international teams to ensure consistent quality and execution across all sites.
006
Post-Production
After filming, we focus on editing, coloring, and adding special effects to polish the final product. Our post-production process ensures that the content is of the highest quality and meets your campaign objectives.
007
Production of Content-at-Scale
For campaigns requiring extensive content, we specialize in producing high volumes of creative assets efficiently. This includes variations and adaptations of the main campaign to suit different platforms and audiences.
Brand Campaign Benefits
Consistent Brand Messaging: A well-developed campaign ensures that your brand’s message is consistently communicated across all platforms. This consistency strengthens your brand identity and reinforces your core values and mission.
Increased Engagement and Conversion Rates: Compelling creative content resonates with your target audience, driving higher engagement levels. This increased engagement often translates to higher conversion rates, boosting sales and customer loyalty.
Professional and Polished Image: Utilizing professional production services ensures that your brand presents a polished and professional image. High-quality visuals and well-executed campaigns enhance your brand’s credibility and appeal.
Strategic Alignment with Business Goals: Our campaigns are strategically developed to align with your business goals, ensuring that each piece of content supports your broader marketing objectives and drives measurable outcomes.
Global Reach and Local Relevance: Brands benefit from our ability to create a global image while maintaining local relevance. Our experience in coordinating international logistics and operating in local markets ensures that your message resonates globally while remaining relevant to local audiences.
Process
Frequently asked questions
What is included in Illustrado’s Creative Campaign Development and Production service?
Our service includes campaign strategy, concept development, storyboard development, pre-production preparation (talent scouting, venues, production crew, set design, music), production day management, post-production (editing, coloring), and production of content-at-scale.
How do you ensure the campaign aligns with our brand’s goals and message?
We begin with a comprehensive understanding of your campaign goals, target audience, and brand message. This strategic foundation guides the entire creative process, ensuring all content aligns with your marketing objectives and brand identity.
What makes Illustrado’s production services unique?
Illustrado offers a unique blend of strategic planning, creative execution and global production. Our expertise in managing global campaigns and ensuring local relevance sets us apart, providing high-quality, impactful content that resonates across different markets.
Can you handle global campaigns?
Yes, we have extensive experience in coordinating international logistics and managing multi-location shoots. Our process ensures consistent quality and execution, maintaining your brand’s global image while ensuring local relevance.
How do you ensure quality and consistency when producing global campaigns shot in several locations around the world?
Illustrado has developed a tried and tested system that ensures consistency and quality, even when producing remotely. Our standardized processes, clear communication channels, and detailed guidelines enable us to maintain a cohesive brand image across all locations, ensuring that the final content is seamless and high-quality, regardless of where it’s produced.
How long does the entire process take?
The timeline can vary depending on the complexity and scope of the campaign. Typically, it ranges from two to several months for extensive, multi-location campaigns. We work closely with you to establish a timeline that meets your needs.
How do you manage pre-production preparation?
We handle all pre-production logistics, including talent scouting, venue selection, assembling the production crew, set design, and music selection. For global campaigns, we also manage international logistics.
What happens on production day?
On production day, our team ensures everything runs smoothly. We manage the set, direct talent, and oversee all aspects of the shoot to bring your vision to life. For global campaigns, we coordinate with international teams to maintain consistency.
What is involved in post-production?
Post-production includes editing, coloring, and adding special effects to polish the final product. Our process ensures the highest quality content that meets your campaign objectives.
Can you produce content at scale for large campaigns?
Yes, we specialize in producing high volumes of creative assets efficiently. This includes variations and adaptations of the main campaign to suit different platforms and audiences, ensuring a cohesive and impactful brand message.