DevBlog

Branding common sense lesson number 1: Your brand is not just a logo. If not, what is it then? People often mistake their brand for just a logo as it’s the most simple device used for brand recognition. A logo is definitely part of the brand puzzle – but there are far more pieces that work in tandem to develop a more robust connection between you and your consumers. Not understanding what a brand is – and what makes yours – is a significant limiting factor for any business. How? It confines your ability to differentiate, it hinders your audience engagement, and ultimately, it restricts your ability to adapt to new market dynamics and evolve into the future.