Exploring an abstract awakening of the mind through edgy and transcendent rebranding.

We partnered with Origin 33 – a contemporary chain of restaurants and bars based in Dubai for the innovative rebranding of their business. Much like us, Origin 33 is a firm believer in challenging the market’s status quo. Thus, the goal was clear: develop a holistic brand development strategy to resonate with both Origin33 and its customers’ values of spirituality, fitness, and mental well-being in a way that was bold, mystical, and intriguing.

Project Deliverables:

Brand Book – Identity, Design Language, Imagery, Messaging, Brand Taxonomy, Product Packaging and Adaptation into Various Mediums, Livery

Brand Campaign – Video and Photography

Social Media Content