Opening up a new market via a target group’s relevant ambassadors. Campaigns gain resonance when authentic personalities communicate what’s real. In introducing PanzerGlass specialized product GraphicPaper, we’ve championed digital artists across the globe, who have shared their stories of creating art, while providing real commentary and testimonial on the benefits of using the product. The result is an authentic campaign that has facilitated growth for GraphicPaper in tangible sales terms.

The campaignability of the concept has also allowed us to adapt the approach, work and produce content with artists across the globe – from the Middle East, to Europe, to Asia.

#artistatwork

SERVICES

Campaign Concept , Production Management, Public Relations – Middle East and Asia