Real conversations and bold strategies
for entrepreneurs and brand leaders
who want to build brands that lead,
not follow.
This is Challenger Brands - where we talk about brand development, marketing, sales, entrepreneurship and a whole lot of insights to help entrepreneurs and brand custodians build competitive brands and better businesses.
Not the biggest player in your sector? Make an impact by challenging the status quo. In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.
Challenger Brands, hosted by Illustrado – The Brand Development & Creative Agency for ambitious and audacious challenger brands, is distributed on various podcast platforms. It is also promoted to some 17,000 followers across social media, as well as subscribers to The Challenger Dispatch, comprised mainly of entrepreneurs, business heads and marketing professionals.
Challenger Brands, hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands, is distributed on various podcast platforms. It is also promoted to some 17,000 followers across social media, as well as subscribers to The Challenger Dispatch, comprised mainly of entrepreneurs, business heads and marketing professionals.
Challenger Brands is hosted by seasoned marketing professional and entrepreneur Lalaine Chu-Benitez, the Co-Founder and Managing Director of Illustrado Brand Development & Creative Agency. She has helped build both multinational and local brands. Lalaine's skills and market understanding transcend branding, marketing strategy and communications, providing companies with invaluable business insights. She has lectured on branding and marketing at the University of Arts, London and has spoken as an industry expert at various business and academic forums, including the Dubai Chamber of Commerce, Dubai Technology Entrepreneur Campus (DTEC), Ras Al Khaimah Economic Zone, as well as on radio in the UAE.
Featured Episode
In today’s competitive business world, who doesn’t dream of creating a company that grows on its own? That’s exactly what Dr. Ivan Misner, Founder and Chief Visionary Officer of BNI (Business Network International), has done – and on a global scale. BNI, the world’s largest business networking organization has over 11,100 chapters in 76 countries, and has generated $23.4 billion worth of business for its members just last year alone. Hailed as the ‘Father of Modern Networking’ by Forbes and CNN, Dr. Misner who is also a New York Times bestselling author, shares the secrets behind his success and how entrepreneurs can build a business that doesn’t just survive but scales organically and sustainably.
Previous Episodes
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Real Estate Growth: Why Ras Al Khaimah is the UAE’s Next Big Story
Real estate in the UAE is typically dominated by two powerhouses: Dubai and Abu Dhabi. But that narrative is quietly
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How to Build a Lifestyle Hotel Brand: How Rove Became the Coolest in the Middle East
Cool wasn’t the goal - it was the byproduct of clarity, community, and staying true to the brand’s DNA. In a
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Global Brand Differentiation: How PanzerGlass Outcooled the Competition
In this episode of Challenger Brands, Michael Broend, VP of Global Marketing at rising multinational PanzerGlass, shows us how to
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Product Innovation Strategy: Lessons from Chef Nouel Catis on Creating Million Dollar Products
If your product doesn’t stir emotion, it won’t move markets. In today’s crowded business landscape, creating a product that sells isn’t
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How to Build a Community for Your Business That Actually Creates Impact
Want to build a powerful community for your business? Learn from Deeksha Gandotra how to lead with heart, consistency, and
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How to Build a Self-Propagating Business: Insights from Dr. Ivan Misner
BNI's Dr. Ivan Misner shares secrets on how to build a business that scales organically and sustainably.
