Top Branding Trends in Dubai for 2025: The New Playing Field for Bold Brands
Discover the top branding trends in Dubai for 2025—and how smart strategy, not surface design, will help your brand lead, scale, and earn trust.
The Death of the Luxury Brand? What the Hermès, Rolex, and Louis Vuitton Controversies Reveal About Brand Trust Today
Luxury has always been built on mystique—a mix of scarcity, craftsmanship, and the promise of belonging to an elite circle. But what happens when that mystique starts to crack?In recent months, some of the most iconic luxury brands—Hermès, Louis Vuitton, and Rolex among them—have found themselves at the center of
Beyond Looks: The Brand’s Role Across the Entire Funnel
Most people think of “brand” as your logo, your color palette, your Instagram grid. That’s like thinking a house is just the paint on the walls.In reality, your brand is a performance engine—powering growth at every stage of your funnel. It’s the silent force turning impressions into leads, leads into
How Strategic Branding Helps You Sell More and Lead Your Market
The real reason you're not selling more? It’s not your product. It’s your brand.You’ve slashed prices. Burned budget on ads. Hustled for leads. Yet somehow, sales aren’t flowing, and you're not commanding the recognition—or the pricing—you deserve.Sound familiar?You’re not alone. These are the hard truths entrepreneurs and marketers face every
Bombardino Crocodilo and the Meme-ification of Meaning
When AI meets anxiety, chaos goes viral.Once upon a time, memes were just “dank” — punchy, edgy, and often rooted in wit or cultural commentary. Fast forward to 2025, and we’ve entered the realm of the unhinged: AI-generated meme characters like Bombardino Crocodilo are flooding timelines. A crocodile-headed warplane that
Have You ‘Stolen’ Hayao Miyazaki’s Intellectual Property—Yet? The Ghibli AI Art Dilemma
Ghibli AI art is trending, but is it legal or ethical? Here's what brands need to know.
Digital Advertising Fails Without Brand Strategy: A 140K-AED Lesson in Burned Budgets
The Illusion of Quick Wins Digital advertising promises speed. You set your budget, hit “publish,” and wait for the results to roll in. For many business owners—especially those launching something new—it feels like the most logical first step.However, without a clear strategy, digital campaigns can lead to wasted resources and missed opportunities.
Tesla’s Spectacular Crash is an Expensive Lesson in Brand Trust
Everyone Hates Elon campaign - UK - An expensive lesson in brand trust
Unlocking the Power of Digital Marketing
Spending thousands on digital marketing doesn’t guarantee success. This guide explores balancing inbound and outbound marketing for effective digital marketing campaigns.
How to Build a Self-Propagating Business: Insights from Dr. Ivan Misner
BNI's Dr. Ivan Misner shares secrets on how to build a business that scales organically and sustainably.
What Companies can Learn from Kamala Harris’ Next Level Political Branding
Kamala Harris just schooled us in next-level political branding. Here's what companies can learn from her bold branding move.
To Accept the Award or Not: Protecting Your Personal Brand
Not all business awards boost your personal branding. Learn why discernment is crucial in choosing credible recognition that aligns with your brand values.
The Complete Guide to Identifying Your Target Audience
Discover the often-overlooked truth: success in branding and marketing hinges on identifying and consistently engaging with your ideal audience. The core essence of any promotional endeavor lies in the art of pinpointing, attracting, and converting the right customers. Despite this fundamental principle, many marketers grapple with the challenge of precisely
Your logo is NOT your brand
Branding common sense lesson number 1: Your brand is not just a logo. If not, what is it then? People often mistake their brand for just a logo as it’s the most simple device used for brand recognition. A logo is definitely part of the brand puzzle – but there are