Why Digital Advertising Fails Without Brand Strategy: A 140K-AED Lesson in Burned Budgets
The Illusion of Quick Wins Digital advertising promises speed. You set your budget, hit “publish,” and wait for the results to roll in. For many business owners, especially those launching something new, it feels like the most logical first step. But here’s the problem: Digital advertising doesn’t build your brand. It exposes
Tesla’s Spectacular Crash is an Expensive Lesson in Brand Trust
Everyone Hates Elon campaign - UK - An expensive lesson in brand trust
Unlocking the Power of Digital Marketing
Spending thousands on digital marketing doesn’t guarantee success. This guide explores balancing inbound and outbound marketing for effective digital marketing campaigns.
How to Build a Self-Propagating Business: Insights from Dr. Ivan Misner
BNI's Dr. Ivan Misner shares secrets on how to build a business that scales organically and sustainably.
What Companies can Learn from Kamala Harris’ Next Level Political Branding
Kamala Harris just schooled us in next-level political branding. Here's what companies can learn from her bold branding move.
To Accept the Award or Not: Protecting Your Personal Brand
Not all business awards boost your personal branding. Learn why discernment is crucial in choosing credible recognition that aligns with your brand values.
The Complete Guide to Identifying Your Target Audience
Discover the often-overlooked truth: success in branding and marketing hinges on identifying and consistently engaging with your ideal audience. The core essence of any promotional endeavor lies in the art of pinpointing, attracting, and converting the right customers. Despite this fundamental principle, many marketers grapple with the challenge of precisely
Your logo is NOT your brand
Branding common sense lesson number 1: Your brand is not just a logo. If not, what is it then? People often mistake their brand for just a logo as it’s the most simple device used for brand recognition. A logo is definitely part of the brand puzzle – but there are