What Companies can Learn from Kamala Harris’ Next Level Political Branding
Kamala Harris just schooled us in next-level political branding. Here's what companies can learn from her bold branding move.
The Complete Guide to Identifying Your Target Audience
Discover the often-overlooked truth: success in branding and marketing hinges on identifying and consistently engaging with your ideal audience. The core essence of any promotional endeavor lies in the art of pinpointing, attracting, and converting the right customers. Despite this fundamental principle, many marketers grapple with the challenge of precisely
Your logo is NOT your brand
Branding common sense lesson number 1: Your brand is not just a logo. If not, what is it then? People often mistake their brand for just a logo as it’s the most simple device used for brand recognition. A logo is definitely part of the brand puzzle – but there are