Creating the foundation for an exciting challenger brand within the fast-growing gaming vertical

The best creative projects are out-of-this world!  The mandate was to create a strong challenger brand within the highly competitive and high-tech arena of gaming.  Hence, combining strategic research with unfettered creative ideation driven in true “otaku” fashion, we have developed a brand and its fundamentals from scratch, standing up to the client’s future aspirations of going global.

Project deliverables:

Research and Exploration

Brand Name and Story Creation

Brand Taxonomy

Brand Identity and Guidelines Development

Thematic Packaging Design