ART DUBAI CAMPAIGN STUDIES – PITCH ENTRY
ATOMUS
Life begins as a dot.
When acted upon by force, they multiply, combine and create. In science, a single atom serves as the foundation of a complex being – in fact, the entirety of the physical world we live in.
In art, dots are the most basic element – simple, versatile and full of potential.
They can be expressed through multiple mediums, conveying stories and ideas.
Dots are beginnings, facilitating, and creating the bigger picture.
Dubai began as one such dot, quickly emerging into a global ideal.