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Art Dubai Campaign Development & Design 3

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ART DUBAI CAMPAIGN STUDIES – PITCH ENTRY

CONVERGENCE II

Convergence is the impulse that drives ideas and conversations towards a single point of understanding.

Convergence brings the disparate, the eclectic together towards mutual realization. It is the bridge between the past and the future; the confluence of east and west.

As a catalyst for culture, Art Dubai has become the point of convergence for art and its resulting discourse not only within the Middle East but the world, providing a truly rich representation of ideas and talent without barriers from across the globe.

Art Dubai mirrors Dubai’s unique position and role, as the place where the world comes together.

It is not the finished product, but in fact, the process that propels information towards its ultimate focal point.

If ideas and conversations are the foundation of culture, convergence is its natural impulse.

Just as atoms are attracted to bond, beliefs, expressions and intentions inevitably seek each other to be understood as parts of the whole human condition.

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