Promoting the brand’s values and vibrancy through diversity and youthful energy. For the launch of PanzerGlass ClearCase Color, we have developed and produced a fun video featuring dancers of various ethnicities as well as a mnemonic in the form of hand movements connoting ClearCase Color – something young consumers can remember and emulate. The campaign was featured from point-of-sale (packaging), to social media, and was supported by a Public Relations campaign that gained considerable mileage across the Middle East and Asian markets.

SERVICES

Campaign Concept

Production Management

Public Relations – Middle East and Asia