Lending lifestyle coolness to distinguish a brand in a global segment of utilitarian products 

As a Danish brand catering to the world, PanzerGlass is known around the world for its sleek and singular high-performance products. However, in an effort to establish stronger customer affinity and loyalty, we have embarked on a brand transformation initiative in recent years which challenged the market norms, allowing the brand to have a differentiated positioning versus its generic and utilitarian competitors.  Now PanzerGlass has the distinction of being regarded as the most admired and coolest brand in the sector. 

This fun and highly stylized campaign featuring a lineup of colorful characters, as well as the brand’s core range of products is a continuation of that effort.

PanzerGlass is one of our maverick partners who dare to do what others can’t and won’t – who believe that brand image makes a whole world of difference to a company’s results in the market.