Securing a global brand’s younger demographic through a bold and edgy campaign

With a younger, bolder target audience in mind for its new product line – SAFE – we partnered with PanzerGlass to produce a campaign that distilled and differentiated from its pre-established identity by adding an edgier texture of grit to their repertoire, speaking the language of a younger consumer. This project is a part of our continued pursuit to aid PanzerGlass strategy to ‘outcool’ every other brand in their category of squares.