Creating an edgy campaign for the screen protector brand’s youth-centric product line.

Through editorial-style content and an edgy campaign set between a club and the mountains, we helped solidify SAFE (by PanzerGlass) and its youthful, cutting-edge identity and reiterated its purpose of keeping one’s phone safe amidst chaos through creative execution. The bold approach to the campaign is a part of our ongoing endeavors as partners of PanzerGlass to differentiate its product in the market by ‘outcooling’ its contemporaries.