Tapping a local ethnic community through empowerment for a challenger brand’s launch

To facilitate resonance and to create an impactful impression with one of Vivo’s target segments in the Middle East – Filipinos, we developed a campaign that rings true with the aspirations and spirit of the community. The celebratory video featured real personalities and influential personas, and rallied support from the targeted demographic with its empowering and positive portrayals.

PROJECT DELIVERABLES

Campaign Concept

Production Management

Influencer Outreach

Platform Support