Your logo is NOT your brand
Branding common sense lesson number 1: Your brand is not just a logo. If not, what is it then? People often mistake their brand for just a logo as it’s the most simple device used for brand recognition. A logo is definitely part of the brand puzzle – but there are
How to Build a Fashion Business: Lessons from the Frontlines of Luxury
Want to build a fashion business that lasts? Georgina Hills shares raw truths on what it takes to succeed in fashion—beyond the glam and into the grind.