Top Branding Trends in Dubai for 2025: The New Playing Field for Bold Brands
Discover the top branding trends in Dubai for 2025—and how smart strategy, not surface design, will help your brand lead, scale, and earn trust.
Bombardino Crocodilo and the Meme-ification of Meaning
When AI meets anxiety, chaos goes viral.Once upon a time, memes were just “dank” — punchy, edgy, and often rooted in wit or cultural commentary. Fast forward to 2025, and we’ve entered the realm of the unhinged: AI-generated meme characters like Bombardino Crocodilo are flooding timelines. A crocodile-headed warplane that
Have You ‘Stolen’ Hayao Miyazaki’s Intellectual Property—Yet? The Ghibli AI Art Dilemma
Ghibli AI art is trending, but is it legal or ethical? Here's what brands need to know.
Digital Advertising Fails Without Brand Strategy: A 140K-AED Lesson in Burned Budgets
The Illusion of Quick Wins Digital advertising promises speed. You set your budget, hit “publish,” and wait for the results to roll in. For many business owners—especially those launching something new—it feels like the most logical first step.However, without a clear strategy, digital campaigns can lead to wasted resources and missed opportunities.
The Complete Guide to Identifying Your Target Audience
Discover the often-overlooked truth: success in branding and marketing hinges on identifying and consistently engaging with your ideal audience. The core essence of any promotional endeavor lies in the art of pinpointing, attracting, and converting the right customers. Despite this fundamental principle, many marketers grapple with the challenge of precisely
Your logo is NOT your brand
Branding common sense lesson number 1: Your brand is not just a logo. If not, what is it then? People often mistake their brand for just a logo as it’s the most simple device used for brand recognition. A logo is definitely part of the brand puzzle – but there are