Exploring an abstract awakening of the mind through an edgy and transcendent brand campaign.

We partnered with Origin 33 by Train Beach Club – a contemporary chain Dubai-based restaurants and bars – to produce a conceptual campaign grounded in an ethos of zen, while combining it with elements of mysticism, iconography, and spirituality, all within a modern backdrop.

The goal was to produce a campaign that resonates with both Origin 33 and its customers’ values of spirituality, fitness, and mental well-being in a way that was bold, mystical, and intriguing.

The campaigns caps a comprehensive brand revamp project done for Origin 33 which encompassed the brand’s visual identity, brand story and communications, as well as other elements including product packaging, livery, collateral graphic design and etc.

Deliverables: Campaign video, photos, and content.

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