When Culture Bites Back: How Global Brands Keep Getting It Wrong
From American Eagle’s genetics misfire to Swatch’s racist gesture, brands are still getting culture wrong. Here's what it means for your Middle East expansion.
Why No One Understands Your Brand (And How to Get Brand Clarity)
Struggling with brand clarity? Learn why no one understands your brand and how to fix it using Illustrado’s brand alignment and Messaging Blueprint framework.
How to Build a Lifestyle Hotel Brand: How Rove Became the Coolest in the Middle East
Cool wasn’t the goal - it was the byproduct of clarity, community, and staying true to the brand’s DNA. In a city dominated by five-star skyscrapers and luxury hospitality chains, Rove Hotels carved out a different niche - not by being the most lavish, but by being the most authentic. From its
Global Brand Differentiation: How PanzerGlass Outcooled the Competition
In this episode of Challenger Brands, Michael Broend, VP of Global Marketing at rising multinational PanzerGlass, shows us how to do it right.